662 E. Huntington Dr. * Highlands Ranch, CO 80126
Home: 303.470.7588 * david@davidkarl.com * URL: www.davidkarl.com
Entrepreneurial executive with more than 19 years of experience managing sales teams, sales operations, manufacturing representatives, and marketing teams at the district, national, and global level for both established and start-up organizations.
Change agent with a proven ability to leverage assets and drive positive change within both a large, global, industrial manufacturer as well as a small, national, high-tech telecommunications start-up.
Motivational leadership style with a record of exceeding aggressive sales and profitability objectives in both the automotive / industrial OEM components and broadband Internet service markets.
SALES AND MARKETING MANAGEMENT QUALIFICATIONS:
-OEM Sales and Marketing
-Direct Marketing
-International Business
-Mergers and Acquisitions
-Key Account Management and Retention
-Sales and Business Development
-Inbound / Outbound Telesales
-Budgeting and Expense Control
-Product Management
-On-line Marketing
-Web Sales
-Staff Development
COVAD COMMUNICATIONS – Denver, CO 2000- present
Denver, CO Senior Manager, Direct Marketing 5/01-present
Leader of direct marketing efforts for Covad Broadband Solutions with a broad scope of responsibilities including managing a $30 million advertising budget, media strategy, offers, and sales programs. Manage the efforts of a marketing team and advertising agency tasked with the development and launch of integrated B2B marketing campaigns that utilize a wide array of media including television, radio, print, direct mail, and on-line.
102% increase in sales of broadband Internet services for the first 6-months of 2003.
57% reduction in the cost of acquisition from over $1,350 to under $600 per incremental order.
35% increase in telesales close rate through the introduction of focused offers and sales contests.
$5 million in cost reduction through implementation of tracking, reporting, and optimization processes.
Denver, CO Marketing Manager, Sales Development 11/00-5/01
Lead marketer for the sales development organization. Supported sales growth through the development of competitive pricing, sales programs and collateral that increased alliance partner acquisition and retention.
Developed strategy for Covad.net, a broadband Internet service that has secured 100,000 subscribers.
Introduced lightly branded Internet services and products for strategic alliance partners.
Launched co-branded marketing programs with Real Networks, Cnet, and Yahoo.
Denver, CO Manager, Channel Marketing 3/00-11/00
Directed DSL marketing efforts of strategic ISP partners that resell Covad products as their own brand. Examples of Covad’s top strategic partners include AT&T, Earthlink, Sprint, Qwest, AOL, SBC, and Speakeasy.
Developed ISP and distributor business channels growing from 3 to 11 strategic partners.
Increased partner sales 55% by focusing partner efforts on brand positioning and category marketing.
Managed a $2.5 million market development fund used for co-marketing efforts with key partners.