P&L Management and Profitability Gains

Led the design and implementation of the reorganization & refocusing of a 35 member Industrial OEM Sales and Marketing Division. Significantly reduced cost, eliminated redundancies, and improved Trading Profit 49%.

Leader who has managed $200 million of revenue, $70 million of margin, and $25 million of Trading Profit.

Reduced Cost of Acquisition 57% through the optimization of media mix and targeting

Improved trading profit 49% by such activities as moving 209 low-value direct accounts to the distributor channel.