Automotive/Industrial Marketing

While at Gates Dave spent 10 years leading product marketing efforts aimed at global Automotive and Industrial original equipment manufacturers and their tier one suppliers.   His responsibilities included product management, new product development, pricing, placement, after-market programs, and profitability management.   While the leading these efforts Dave increased annual revenue $44 million while managing to improve margin and trading profit.

Product lifecycle management - Identifying opportunities for new products or new applications for existing products - Coordination of testing and specification development - On-going continuous improvement projects to reduce costs - Price and profitability management - Mix management - Global coordination Primary and secondary research resulting in identifying product and market opportunities - Coordination of vehicle breakdowns and examination - Brown bag sessions with engineering groups to review industry developments - Identifying market trends relative to product changes as well as customer share changes - Creation of Business Development Engineer positions designed to identify and influence engineering    developments at the customer

Major Customers Marketed To