Dave has led the planning and execution of integrated marketing campaigns aimed at small and medium sized businesses. These campaigns incorporate both brand awareness and direct response strategies. These campaigns increased monthly sales over 100%. Dave also understands the importance of profitable growth and works closely with the agency to optimize media mix and meet aggressive financial objectives.
- Managed a $30 million demand generation budget.
- Responsible for media strategy and execution
- Leads planning of awareness and direct response campaigns
- Utilizes a wide range of media vehicles including television, radio, on-line, print, direct mail,
and email
- Manages agency’s media buying activities. Agencies include Gee Jeffery and Partners of
Tornoto and Wunderman, the direct arm of Young and Rubicam, and Carat.
- Manages profiling and targeting activities
- Manages acquisition of outbound lists for telesales activity.
- Developed and executed offer strategies including special pricing and rebates that increased
close rates and influenced product mix.
- Developed and executed sales programs for field and telesales, including contests, spiffs, and
rewards to aid in meeting near term tactical objectives.
- Develops intricate models for predicting response forecast, order forecasts and acquisition
costs.
- Manages tracking and reporting of response and order rates as well as acquisition costs by
media vehicle.